six word

David Utter
Expert Author
(WebProNews ® publication)

Advertisers want to get video marketing in front of viewers, but publishers don't have much interest. With many more households using broadband, sites like AOL and Yahoo have been capitalizing by adding entertainment video streams to their portals. News sites like MSNBC, CBS, and CNN have made video a focal point of their online products. Advertisers want to go along for the video ride too, but publishers don't want to yield ad space to pure video ad plays, MediaPost notes in a report from OMMA East in New York:
"We cannot satisfy demand for online video," said Jeff Meyer, senior vice president, interactive sales at Scripps Network. "There is more money than the marketplace can handle right now for good, high-quality video." Meyer added that Web publishers can't turn a profit just by serving video impressions because there isn't enough online video to go around. Instead, networks such as his must package the streaming video ads with banners. Then they can go to clients and say, "This is how we integrate your idea in all of these platforms."The interest from big sites with lots of traffic makes sense. They have the infrastructure and bandwidth to handle numerous visitors and multiple video stream delivery. Smaller sites probably want to stick with contextual or banner advertising to avoid the sudden shock of massive bandwidth usage and accompanying charges.

Labels: tech news